Basingstoke is the largest town in the county of Hampshire. It is situated in south central England, and lies across a valley at the source of the River Loddon at the far eastern edge of Salisbury Plain. It is located 30 miles (48 km) northeast of Southampton, 48 miles (77 km) southwest of London, 27 miles (43 km) west of Guildford and 20 miles (32 km) northeast of the county town and former capital Winchester. According to the 2016 population estimate the town had a population of 113,776. It is part of the borough of Basingstoke and Deane and part of the parliamentary constituency of Basingstoke. Basingstoke has become an important economic centre during the second half of the 20th century, and houses the locations of the UK headquarters of Motorola, The Automobile Association, De La Rue, Sun Life Financial, ST Ericsson, GAME, Barracuda Networks, Eli Lilly and Company, FCB Halesway part of FCB, BNP Paribas Leasing Solutions, the leasing arm of BNP Paribas in the UK, and Sony Professional Solutions. It is also the location of the European headquarters of the TaylorMade Golf Company. Other industries include IT, telecommunications, insurance and electronics.
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